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Behind The Design: Palm Valley Print

Behind The Design: Palm Valley Print

Our Palm Valley print has finally arrived! This print was inspired by the small beach town of Ponte Vedra, near Jacksonville and historic St. Augustine, where we are headquartered! 

Our founder, Melissa, says that she "loves living & working in this special place. It's North Florida with a touch of southern charm... Interesting people, delicious food, gorgeous beaches, top-rated schools and a totally laid back vibe." 

She wanted to create a print that reminded her of this beautiful place she calls home! Keep reading to check out these stunning new Palm Valley inspired styles & tips on how to style them!


Palm Valley Embroidered Off The Shoulder Dress

Woman wearing the Palm Valley Embroidered Off The Shoulder Dress.

Our best-selling silhouette featuring a striped blue pattern and embroidery details. The different shades of blue resemble the beautiful Atlantic ocean off of Palm Valley Beach. Pair this style with a woven clutch & cork wedges for a beachy & classy look.

Palm Valley Sleeveless Ruffle Dress

Woman wearing Palm Valley Sleeveless Ruffle Dress.

Keep it fun & flirty on your next vacation with our Palm Valley Sleeveless Ruffle Dress. The subtle floral & leaf design creates a cute girly look, perfect for brunch with your besties.

Palm Valley One Shoulder Maxi Dress

Woman wearing Palm Valley One Shoulder Maxi Dress.

For a classy & elegant look, check out our Palm Valley One Shoulder Maxi Dress. Wear to a fancy date night with your hubby or an upcoming beach wedding. Pair this dress with Jack Rogers heels to complete the fit. 

Palm Valley Cabana Shift Dress

Woman wearing Palm Valley Cabana Shift Dress.

Our Cabana Shift dresses are made for any occasion. Throw on some white sneakers for running errands or pair with some white sandals or wedges for a dressier look. This silhouette is now featured in our new Palm Valley print, with a geometric & floral design, creating a balanced & beautiful style. Check out this print in other iconic silhouettes, including our Sleeveless Shift Dress & Sleeveless Tunic Dress.

Palm Valley Halter Tankini Top

Woman wearing Palm Valley Halter Tankini Top.

Start planning your tropical vacations & check out our new UPF 50+ swimwear, including our Palm Valley Halter Tankini Top. This flattering suit offers support & full coverage keeping you sun safe on all your adventures.

Palm Valley Reversible Bikini

Woman wearing Palm Valley Reversible Triangle Bikini Top and Bottom.

For those who are wanted less coverage while out in the sun, check out our new Palm Valley Reversible Bikini. The reversible suit gives you two options for the price of one! Don't forget to pack your SPF!

Palm Valley Hooded Cover Up

Woman wearing Palm Valley Hooded Cover Up.

Throw on this cover up over your new Palm Valley swimwear and you'll be sun safe & ready for vacation.

All of these pieces are designed with thought & care to help you protect your skin & look your best while doing it. Thinking of heading to Palm Valley for your next vacation? Check out our Palm Valley Travel Guide for the best recommendations on where to go. Shop new arrivals now for easy to pack & wrinkle-free styles.

Follow us on Facebook & Instagram for the latest sun safe style inspo.