Did you know that 1 in 5 Americans will be diagnosed with skin cancer by the time they turn 70? Our founder, Melissa, was diagnosed with melanoma at age 26. She was shocked to find out lightweight clothing wasn’t as protective as we thought. A typical white t-shirt provides only moderate sun protection, UPF 7. Melissa started looking for trendy sun protective options and realized they didn't exist. So, she set out to design styles that were both sun safe & stylish.

UPF stands for Ultraviolet Protection Factor. This is the rating given to clothing & other fabric items for their broad spectrum protection against both UVA & UVB rays. A UPF 50 fabric blocks 98% of the sun’s rays, thus reducing your exposure risk significantly. We’ve got you covered! All of our styles are made with the highest-rated sun protection.

Sun safety doesn’t have to be boring or complicated. That’s why our collections are full of vibrant colors, preppy patterns & flattering silhouettes. Our styles allow you to easily incorporate stylish sun protection as part of your daily routine and feel AMAZING while doing it.

Roughly 86% of melanomas are a result of exposure to ultraviolet (UV) radiation from the sun. Sadly, skin cancer is often referred to as a lifestyle disease, which means that its greatest risk factors are associated with a lack of protection. That being said, it’s truly never too early or late to start taking care of your skin.