Started by a skin cancer survivor, we’re on a mission to design stylish sun safe solutions to make your life better, from everyday to vacay.

Hover over images to uncover sun facts and click to read more.

Clothing is the first line of defense against the sun. Dermatologist recommend wearing items with a UPF of 50+, the highest rated UPF available.
Skin cancer is the one of the most preventable forms of cancer. But the reality is, you’re not going to hide out from the sun your whole life.
 
That's where UV protective clothing comes in! Whether you're relaxing on the beach, running to the store, headed on vacation or grabbing lunch with friends, we offer stylish, sun safe options to keep you protected from everyday to vacay.
SKIN AGING
These sneaky rays can come through windows and cloud cover according to the Skin Cancer Foundation. It's important to use sunscreen with Broad-Spectrum Protection to combat these rays.
SKIN BURNING
According to the Skin Cancer Foundation, these rays are related to the SPF of sunscreen. Protect your skin all year round, especially at high altitudes or on reflective surfaces like snow or ice.
All of our fabrics are rigorously tested in accordance with the standards set forth by the American Association of Textile Chemist and Colorists: 40 washings & 100 hours of extended light exposure.
Makeup with SPF in it isn't enough to protect your skin. It's important to make sunscreen a part of your morning routine and re-apply throughout the day, especially when UV rays are the strongest from 10 am-4 pm. Not to mention, sun safe practices also prevent signs of aging.
Clothing is the first line of defense against the sun. When shopping for sun-safe beachwear and your everyday wardrobe, opt for pieces that feature an ultraviolet protection factor (UPF) of 50 or more. Plus, our breathable fabrics dry quickly and feel soft on the skin.
Sun hats are a great way to protect your scalp, hair and face from harmful UV rays. We recommend opting for a style that’s lightweight and offers a wide brim to give you ultimate sun protection.
Keep in mind: if you can see the sun, the sun can see you. Hang out under an umbrella, awning or porch to stay out of the sun's direct rays. Even in the shade, it's important to wear sunscreen and UPF 50+ clothing since you're still affected by the sun as it reflects off concrete, shines through windows and jumps off water.
When looking at sunglasses, check to see if they're specifically designed for UV eye protection and rated UV 400 or higher. This means they block 99.9% of UV rays. Plus, if the lenses are polarized there will be no glare, resulting in long-term protection.
Sun-protective bathing suits offer ideal protection from UV rays. The more coverage the better! Layer on a rashguard or opt for a long-sleeved bathing suit to keep your skin safe. Looks for suits that have 50+ UV protection, blocking 98% of UVA + UVB rays.
There is strong evidence that sun exposure and sunburns during childhood multiply the risk of developing skin cancer later on. Wearing rashguards and applying sunscreen together are great ways to help your kids adopt healthy sun protective habits early on.
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