UPF 50+
MULTITASKING FASHION
Never sacrifice style for sun safety
with UPF 50+ clothing that
does as much as you do.
Expose your style, not your skin
#CABANALIFESTYLE
WHY UPF 50+?
Ultraviolet Protection Factor (UPF) measures a fabric's effectiveness against both UVA & UVB light.
UPF 50+ is the highest fabric rating available, blocking 98% of UVA & UVB rays.
KNOW YOUR RAYS
UVA RAYS make you look old before your time. This sneaky stream creeps through clouds and glitters through glass.
UVB RAYS cause skin to burn, and are strongest in the summer midday hours.
Why we are passionate
about sun protection:
Skin cancer is the one preventable cancer. Yet the skin cancer rate is on the rise, and people are still grumbling about slathering on sunscreen every day.
Although sunscreen is still a go-to part of any morning routine--after the coffee, of course--clothing is the first line of defense against the sun. And that sun is out whether you're doing yoga on the beach, running to the store, rushing to your morning meeting or grabbing lunch with friends.
UV radiation does more than make you look like a lobster and cause skin cancer. It makes you look older than you feel.
An estimated 90% of skin aging is caused by the sun.
Let’s face it—you’re not going to hide out from the sun your whole life. Now you have an option for sun protection that gets you excited to embrace the day, no matter what you’re getting yourself into.
This might
surprise you:
- One in 5 Americans will develop skin cancer in their lifetime.
- More than 5 sunburns = double the risk for melanoma
- Parents slack on sun protection as their kids get older.
- 42% of men and 27% of women never use sunscreen. (Gasp!)
- One person dies of melanoma every hour (every 54 minutes)
4 TIPS TO STAY SUN SAFE
Protect your skin in Upf Clothing
The bigger the brim,
The Safer your skin
Reapply Sunscreen
Every two hours
