Cabana Life x Talbots: Exclusive Collaboration
INTRODUCING: Cabana Life x Talbots
We are so excited to announce our exclusive UPF 50+ collaboration with Talbots, just in time for Spring & Summer! We sat down with our Founder, Melissa, to get her to spill all of the details about the collection & where you can purchase.
Q: First up, we have to know...how did this collaboration come about?!
"We were thrilled when Talbots reached out and asked to hop on a call to see if we’d like to do a collaboration. Like 1 in 5 Americans, the person who contacted us from Talbots was touched by skin cancer (and sadly lost her sister to melanoma). Immediately, we welcomed the opportunity for this meaningful collaboration that would allow us to expand the reach of our sun safe message and stylish UPF solutions."
Q: That's amazing! Did you ever imagine something like this happening?
“It is a true honor to be tapped by Talbots to bring Cabana Life to a broader base of customers. Talbots loves what we are doing and what we stand for, which is hugely flattering. We continue to follow our passion and do what inspires us, and it’s truly amazing when other people and brands take notice. It’s like being a freshman in high school and having the most popular upperclassman introduce you to all of her friends. Flipping through the pages of the Cabana Life x Talbots collection in their catalog that is going out to MILLIONS of amazing women is a pinch me moment!”
Q: I can only imagine! Can you let us in on the behind the scenes of the design process and your inspiration? How does all of that work for a collaboration like this?
“In this case, we had an initial brainstorm with the Talbots team to learn more about what their customer loves. After that, myself and our design team got to work pulling mood boards and print inspiration. When it came to designing this collaboration, I wanted to stay true to the happy, colorful, print-driven voice of Cabana Life, infusing our quintessential style into both tried-and-true silhouettes along with new ones for Talbots customers.
After various rounds of approval and suggestions from both sides over the course of the last 6 months, we came to the collection we have today! The final pieces feature some of our favorite Cabana Life colors - aqua (of course), coral, pink, royal blue, navy and orange. Naturally, I added pops of our signature trims like tassels and embroidery. The result is a timeless yet fresh collection of resort wear, perfect for your sunny escape.”
Q: You must feel so happy now to announce the big collection after working on it for the last 6 months! How do we get our hands on it & what all is included?
"The sun protective clothing collection consists of 6 brand new, unique prints, 4 available in February and 2 in April/May. Staying true to Cabana Life's mission, each piece features 50+ UV protection. You can find the collection featured in the Talbots catalog and sold exclusively on the Talbots website! Each print comes in a variety of silhouettes such as dresses, rashguards, one-pieces & more. You're seriously going to want it all!"
If you're looking for more sun protective options for the whole family, Cabana Life offers a variety of UPF 50+ dresses and tunics, rashguards, swimwear and more. All items feature the highest rated sun protection in vibrant colors and playful prints that will keep you protected in style, no matter where the sun may take you.