As a repeat customer, I keep coming back not because of the SPF...which is awesome. I keep coming back because this is the highest quality bathing suit I have ever owned! I buy a new suit every summer and after wearing a suit 4 or 5 days every week for the whole summer, by the end of the summer my suits look faded and pilled. But this year I realized that my suit still looked brand new. So now I have 2 suits to wear!